Brand management can make or break the overall recognition of a company, their reputation and conveyed public mission. A simple approach with concise, clear messages is what I find to be the most impactful. I have helped manage brand standards throughout my career in multiple ways, including maintaining internal use of branding, managing promotional products, and creation of large-scale internal and external signs. There are infinite ways to express the personality of a brand, and I find it exciting to explore a variety of  visual statements that can accomplish that expression most effectively.